The podcasting movement that solved listener support — for the people already in the network

Around 2020, a quiet movement formed inside independent podcasting. Frustrated by Spotify and Apple's terms, by ad-revenue rates that did not reach small shows, and by Patreon's percentage cut, a group of podcasters and developers started building "Podcasting 2.0" — a set of open-standard improvements to the RSS-based podcast ecosystem. One of the central features was Value-for-Value: listeners stream micro-payments to podcasters during the show, sometimes per minute of listening, in real time, in tiny amounts.

The model is genuinely interesting. A listener pays the podcaster — directly, automatically, in proportion to how much they listen — without joining Patreon, without a subscription, without a paywall. Apps like Fountain.fm and Breez built podcast clients that handle the streaming-payment mechanics. Several independent podcasts now generate meaningful income from V4V listeners.

The constraint is the rail. Value-for-Value runs on Bitcoin Lightning Network — a payment layer designed for very small transactions but requiring the listener to set up a Lightning wallet, fund it with sats, and use a podcast client that supports the protocol. For listeners who are already inside the Bitcoin/Lightning ecosystem, this is straightforward. For the vast majority of podcast listeners — who have iTunes accounts and Spotify subscriptions and have never heard of Lightning — it is a non-starter.

The model is right. The rail constrains adoption. Here is what V4V looks like when the rail does not require Lightning literacy.

Why V4V worked technically — and stalled commercially

The technical achievement of Lightning-based V4V is real. The protocol can move sub-cent payments at scale, in real time, with negligible transaction fees. It is genuinely well-suited to the streaming-micro-payments use case that traditional payment rails completely fail to handle (a $0.01 tip on Stripe nets the recipient negative money after the 30-cent floor).

The commercial constraint is adoption-side. To participate in V4V as a listener, a person needs:

A Lightning wallet (Phoenix, Breez, Wallet of Satoshi, etc.)
Bitcoin in that wallet, acquired through some on-ramp (exchange, P2P, mining) and converted to Lightning
A podcast client that supports the Podcasting 2.0 V4V standard (Fountain, Breez podcast app, others)
The configuration and patience to set the streaming amount and run the system

The V4V audience size has correspondingly remained small. The most successful V4V podcasts report meaningful but niche income from streaming sats — typically from a deeply engaged subset of crypto-native listeners. The "average" podcast listener — using Apple Podcasts or Spotify, with no exposure to Lightning — has not been part of the model.

The podcasting community has been clear that the rail is the constraint, not the concept. Lightning is good for what it does; it is also a barrier to mainstream V4V adoption.

How an S-handle extends V4V to mainstream listeners

An Shandle is a single payment identifier — short, shareable, permanent, global. The Spondula network handles micro-payments at scale because it does not have the per-transaction fee floor that card-processing-based systems carry. A $0.10 listener tip is viable. A streaming-payment model where listeners send small amounts during episodes is technically feasible without requiring Lightning-specific infrastructure.

For podcasters running V4V or wanting to start, the handle works as the V4V endpoint without requiring listeners to learn Lightning. The model:

Episode-level tipping. The podcaster's Shandle is in the episode show notes. Listeners who valued an episode send a tip after listening — small if they want, larger if a specific episode resonated strongly. Same mechanism as Patreon-style support but with no platform fee on same-currency tips.

What this changes for podcasters

Podcasters running V4V on Lightning today see meaningful income from a small audience. Extending V4V to all their listeners — not just the Lightning-native subset — multiplies the addressable supporter base by 10-100x for most shows.

The specific change in audience composition: Lightning-native V4V listeners skew heavily male, technical, US-based, crypto-positive. Mainstream podcast audiences are far more diverse — geographically, demographically, and culturally. Extending V4V to mainstream rails reaches the listeners who currently subscribe via Patreon, who tip via Buy Me a Coffee, or who would do either if the friction were lower than it currently is.

For the podcaster's economics, this is the difference between a niche revenue line for a small share of listeners and a mainstream listener-support model that matches the audience the podcast actually has.

The Value-for-Value movement built the right model on a constrained rail. The model travels. The S-handle is what lets it reach the listeners V4V has not yet been able to include — without losing what made the original model attractive in the first place.

Spondula is pre-launch. If you make a podcast and have looked at V4V, set up a Lightning wallet, and watched the listener-side adoption stall — the waitlist is where the V4V experience opens up to your full audience.

Frequently asked questions

Is the S-handle a Lightning replacement?

No. Lightning continues to work for the podcasters and listeners already using it. The Shandle is an additional V4V endpoint that works for listeners who are not Lightning-native. Most podcasters running V4V will likely run both — Lightning for the existing crypto-native audience, the handle for everyone else.

Can I receive both fiat-denominated tips and Bitcoin through the network?

The Spondula wallet holds multiple token types — including BTC-S for Bitcoin-denominated balances. Podcasters can receive currency-denominated tips (USD-S, EUR-S, GBP-S, etc.) and BTC-S in the same wallet. Listeners who want to tip in Bitcoin can; listeners who want to tip in their local currency can. The choice is at the listener level.

How small can a V4V tip be through an S-handle?

There is no per-transaction fee floor that makes small payments uneconomical. Tips of any size — from cents to dollars — arrive intact (on same-currency) or with only the small transparent conversion spread (on cross-currency). The micro-payment economics that V4V proved work technically also apply here.

Will mainstream podcast clients (Apple Podcasts, Spotify) support handle-based V4V?

Apple Podcasts and Spotify do not currently support open V4V standards. Podcasting 2.0 clients (Fountain, Breez, Castamatic, Podverse, others) support the open standards and could integrate Spondula Shandles. Mainstream client support depends on platform decisions; the handle works as text in show notes regardless, accessible to listeners on any client.

Does this require listeners to set up anything?

Listeners need a Spondula wallet (set up in minutes, no Lightning-specific infrastructure required). From that wallet, sending to a podcaster's Shandle is the same as sending to any other handle on the network. The friction is comparable to setting up Apple Pay or PayPal — substantially lower than setting up a Lightning wallet and acquiring sats.

Spondula is a global payments network. It is not a bank, exchange, investment platform, or broker. Availability, pricing, and Operator coverage vary by country. Bitcoin rewards depend on real network activity and are not guaranteed. See our terms and conditions for full details.

Value-for-Value podcasting — beyond Lightning, into the mainstream

Why V4V worked technically — and stalled commercially

How an S-handle extends V4V to mainstream listeners

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